Google returned to Milan design week with a kaleidoscopic performance by research studio Chromasonic, designed to simulate the experience of synesthesia.
Stretching over 600 square meters in a renovated industrial building near Porta Venezia, Creating a Sense of Color takes visitors on an “emotional journey” through a series of transparent screens.Chromsonic has planned to install Google for the 2024 Milan design week
Variations of colored lights are displayed on this screen, corresponding to the sound of the same frequency as the actual frequency of the different colors.
Red light has the longest wavelengths and therefore produces the lowest sound while yellow, green and blue continue to have shorter wavelengths that produce louder sounds. high.The installation consists of a series of invisible screens
This enables visitors to see colors with two different senses at the same time, leading Chromasonic co-founder Johannes Girardoni to describe the experience as an “artificial state” of synesthesia – a sensory phenomenon where people who are more sensitive to certain emotions than others, for example, color sensitivities.
“We’re making light sound and sound visible, so it’s this different breathing, this integration of nerves,” he told Dezeen.
By augmenting people’s natural senses without relying on a device like AR goggles, Girardoni says the installation can help visitors feel more present and grounded in their own bodies.Screens create 21 unique types
It compares to the experience of mindfulness meditation, which involves being aware of your thoughts and feelings in the here and now, rather than dwelling on the past or future.
“It’s a way to connect with your senses, but also to connect with yourself and feel very present, which can be hard to find sometimes in a busy and chaotic world,” he said. Chromasonic co-founder, Harriet Girardoni. “It’s almost like a form of meditation, albeit an inactive kind.”Each tone is illuminated by a square LED from above
The three-meter-long fabric panels were arranged to create 21 volumes, each illuminated by a single LED square from above.
A matrix of 24 speakers was positioned to provide local sound that changes according to the color produced in a certain area at a certain time.
Johannes Girardoni said: “We coordinate light and sound algorithmically so that we can move them together in the space as a connected object.
“So when you see the color moving, you also hear or feel that color in your body and in your ears,” his wife added. “Because sound is the physical manifestation of light.”
To achieve this, the studio developed a “refrequencing” software that can take any type of wave – be it light, sound or even our body waves – and convert it into one.
This technology also forms the basis of the regular operation of Chromasonic Satellite One in Venice, California. The studio is currently working on a study with a scientist from the University of Southern California (USC) to find out more about how the experience affects visitors.The installation results in a sequence of rooms that explore Google’s color scheme
“We’ve had thousands of people through our website,” said Harriet Girardoni. “And we know from the research we’ve done that there are countless benefits to this, everything from reduced stress and anxiety to increased happiness.”
Johannes Girardoni added: “Participants feel a sense of wonder for a while like what happens in nature when you stand in front of a mountain range or the sea.” “It’s these moments of fear that connect us to our emotions and our sense of existence.”
“You can get this through meditation, you can get this naturally but for most people, these things are very rare.”The show was created in collaboration with Google’s vice president of hardware design Ivy Ross
The Making Sense of Color installation was co-created by Google’s vice president of hardware design Ivy Ross and culminates in a series of rooms that explore how her design team uses color to shape emotions and user experiences. .
“Each color gives off a different vibration and has a physical and psychological effect on people,” Ross said.
“We make sure we always have a range of colors that feel right at the time. For example this year we have a certain tone of blue in our products that is very calming.”
Google is a regular on the Milan design week circuit, with past contributions that include large speakers covered in water and a series of interior objects designed using the principles of neuroaesthetics.
Making Sense of Color is on display at Garage 21 as part of Milan design week 2024. See our guide to planning Milan week 2024 in the Dezeen Events Guide for information on the many other exhibitions, performances and talks taking place throughout the week.
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